Jenn's Style Story - Part 2

Updated: Oct 28, 2020

We are continuing the style story of Jennifer Grimm, owner of Lux Beauty Boutique as we dig into some of the specific outcomes of working with All Set Style:

  • No idea it could be this good - success with finding pieces she truly feels amazing in

  • Time savings - being able to narrow down options in a massive store

  • Money savings - leaving things behind she would have previously bought, but not loved or worn

  • Finding freedom in boundaries

S: What are the top two to three outcomes from working with me?


J: Yes, these unanticipated benefits. All these things I get really excited about and text you, because if I had foreseen the level and the tangibility and the impact I wouldn't be as excited about it. I'd be 'well yeah, this is what I hired Shelby for and this is the result. Delivered as expected.' However, I had no idea it could be this good. It's exciting as I didn't even know. Then you think back to the opportunity costs because of all the years of frustration.

For instance, my little experiment where I started building my summer wardrobe last year kind of felt like a boulder rolling. At first it's that experience where I brought so many garments into the change room and one of them was amazing. Okay, now I'm motivated. I would get better and better about finding things that worked. It finally gave me permission to, even though my wardrobe was really small, let go of those final pieces not in the palette - see you later!

This first day I walked home with one piece, then it was three pieces, and then, I tend to do things really intensely and I become obsessed, for about two weeks I was shopping frequently, which is not normal, and every time bring tons of bags home. Then try it all, mix & match and suddenly I had this actual complete wardrobe.

We went to Barcelona for a week and, for the first time in years, I had an entirely new traveling wardrobe. Oh my photos are so nice from that trip, I looked so good.


S: I love it!

J: That was really fun. It becomes easier and when you see your photos look really good, or you see that physical transformation, it is that extra reinforcement to say I'm going to keep doing this. As a result, astoundingly, all these intense times of going shopping (because that's how I deal with things, I shop once and by 10 things in one go, rather than one here and there). Since I had been building my wardrobe from scratch, my shopping occasions had increased greatly because I'm having success when I'm going shopping and this actually makes me want to go. I'm liking my clothes now. I like having choice. I want to keep going versus it being an activity that I absolutely loath doing because it would result in frustration and disappointment.

On those trips, it became incredible how many things I was leaving behind. I would mentally calculate and say to myself ‘thank you very much for saving me that money there’. Obviously every time anyone goes shopping there's a whole bunch of stuff they don't take, but the items I was leaving behind I know that in the pre-Shelby life, they would have been on that, ‘okay, well, this will do or everyone says this color looks so good on me or this is like really similar to that other thing I really liked.’ I bought them and had that not quite happy feeling with them and ended up giving them away. All that is money in my pocket that can, of course, go towards the things that were fantastic.

Then the second thing that blows my mind and I keep texting you about is how I have my life back in terms of time. I can go in to a massive store and literally within 15 minutes walk out with multiple garments that I know are for me. I shop by color, the fabric I want, shape and size.


S: That's amazing - saving money, saving time. Even saving time getting dressed in the morning. You were saying earlier that you were frustrated with getting dressed in the morning. When you have clothes that you feel amazing in it saves time because suddenly everything feels great.


J: Yeah, even pre-Shelby, I've always felt that way. When you have items in your closet that you really like and express who you are, you just mix and match them and make something. If you have something that is not who you want to be, get it out, it’s serving no purpose. It's so easy now when I have an event I need to go to or an important job function, I can put those things together and look really good because the look is 100% right for me [said as she chuckles].

In terms of savings of stuff I hadn't bought that would be garbage or given away soon and the speed is amazing, what I've also experienced with going shopping there are certain shades that are really hard to nail down in terms of warm version of the colour. In particular, there was this beautiful cashmere sweater at a really good price, and I’m always looking for cashmere sweaters. I bought it because I was pretty sure it was, but of course when you get home the lighting is different and all that stuff. Then I realize I don't think it's quite in my palette, but it was a really good price and it's a beautiful sweater. I'll only wear it around the house on chilly days because I believe in having wonderful fabrics at all times even when you're just around the house. My family were like ‘it looks good’. Finally, I decide nope, I can't do it. I'd rather take that really good price ($60 or $70) and put it towards a sweater that made me look amazing.


S: You're allowed to look amazing when you're around house.


J: Yes, e