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Style is about self-expression, knowing what looks good on you, and feeling confident in the clothes you wear – regardless of what fashion dictates. We partner with you to define what that means for you using processes and tools we have created 



Approach life with courage. By doing what makes your heart and mind race a little increases your confidence and shows you that you have the power and fierceness to face more than you thought, all while holding yourself with grace and strength.


Growth comes through being open and curious about new experiences and challenging your knowledge. Curiosity can give you clarity on who you are and what you are passionate about, impacting you in deeper ways than you could have imagined.


Discovering your truest self takes courage and curiosity. You must be intentional to align your thoughts and actions with who you are as an individual. Showing integrity to both yourself and those you love.


Hi, I'm Shelby Eloria (aka Shelby Varughese)!


I have spent over 20 years in a variety of corporate and retail environments, including a 13 year career as a Human Resource professional with large international corporations, and I have come to understand how quickly people form first impressions, and how important it is to look good, feel great, and exude confidence. I decided to make a career change to use my passion, creativity, and sharp eye to inspire others to find their style – all while saving them time, money, and the anxiety associated with getting dressed.


Are you an entrepreneur, business professional, or a busy mom or dad? Are you tired of spending way too much time and money on clothes you don’t feel good in, or don’t even wear? Want to update your image? I can help. Let me inspire and challenge you to revive your wardrobe, find your fit, and enhance your self-esteem. Let’s discover your style together.

Shelby Varughese

Education & Credentials:

  • Bachelor of Commerce degree, University of Alberta

  • Certified Image Consultant, Fashion Stylist Institute

  • Certified Men's Image Consultant, Fashion Stylist Institute

  • Personal Colour Consultant, Fashion Academy

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